About us

Flutters was born from a simple belief: "Nothing is heavy to those who have wings."  Founded by Ariel and Stefi, two passionate IFBB Bikini competitors.

Flutters is more than just a brand—it’s a movement. We’ve spent years in the gym, pushing our limits, chasing strength, and proving that femininity and power go hand in hand.

Through every set, every rep, and every competition, we realised something was missing—gear designed for women who lift, made by women who live it. That’s why we created Flutters—to bring high-quality, stylish, and functional gym accessories to the gym-loving ‘baddies’ who refuse to settle for less. 

Our signature lifting straps and ankle straps feature 3D embroidered butterflies, a symbol of transformation, strength, and resilience. Whether you’re hitting a PR or just getting started, Flutters is here to support you—literally. We don’t just lift weights—we lift each other.

Flutters is for the women who know their worth, work hard, and never bow to anyone. Join us. Let’s spread our wings and show the world what we’re made of.